A1 Flues
A1 Flues

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A1 renews sponsorship of Sheffield Steelers

A1 Flues will be sponsoring the Sheffield Steelers ice hockey team again this season.

It’s the fourth year in a row that we have sponsored the team, which plays its home matches at both Ice Sheffield and the Sheffield Arena.

As part of the sponsorship deal, our branding will feature prominently on the dasher boards around the ice – and if previous years are anything to go by, the A1 logo will be the backdrop to some of the most memorable moments of the season, which starts in September and finishes at the end of March next year.

We will also feature in match programmes, on the Videotron that all the fans look at during each match and, of course, there’ll be details about A1 on the Steelers website.

Our director TJ said A1 had no hesitation in renewing the sponsorship of the Elite League team because, as she puts it, “we’re both winners”.

She said: “Becoming a sponsor of the Steelers has been a great decision for us because there’s a natural synergy between a sports team and a business that are both the best at what they do.

“The Steelers are a team of winners and so are we. We are the UK market leaders in the design, manufacture, installation and maintenance of commercial and industrial chimney, flue and exhaust systems, and our factory in Ollerton has become a UK centre of excellence in flue and chimney design. That’s the reason why A1 works on some of the most prestigious projects in the UK, including The Shard and the redevelopment of Battersea Power Station.”

As well as the alignment of winning teams, TJ added that she loves the fact that nothing is too much trouble for the Steelers when it comes to supporting sponsors.

“It’s become the highlight of our summer when members of the Steelers team call in to see us at our factory,” she added. “We’ve got a lot of Steelers fans who work for us, and the players come in and spend time talking to everyone, posing for pictures and signing merchandise.

“We have more signed shirts than we know what to do with, and the entrance of our offices has shirts mounted on the wall.”

TJ summed up by saying: “We are delighted to be sponsoring the Steelers again this year, and everyone at A1 is right behind them to win the Elite League and the Challenge Cup.”

Picture thanks to Dean Woolley.